Google and Meta change how things work all the time. Naly reads their official announcements and explains in plain words what changed, who it affects and what to do. Each item links to the official source.
Search Console is adding a filter to show performance from image-based searches, including Google Lens, Circle to Search, image uploads, and Chrome’s “Search this image.” The data will appear in Search results and Generative AI features performance reports, with export available for further analysis.
What to do: Use the new filter to review traffic from multimodal searches and assess how your visual content performs.
Official source →Google Ads discusses using stronger first-party data to help campaigns optimize toward leads that become customers. The episode covers Data Manager, a lead-intent scoring pilot, and bidding that accounts for longer sales journeys.
What to do: Review how your lead and closed-sale data is collected and shared with Google Ads.
Official source →Publishers can manage profiles for multiple brands from one account and display articles with improved thumbnails and longer headlines. Eligibility has also expanded to publishers and creators with at least 10,000 followers across supported social platforms.
What to do: Publishers should review their Search profile, update their content and check whether they now qualify.
Official source →