Ask Naly vs. Google Analytics, reporting dashboards and agencies
They do different jobs. Google Analytics measures your website. Dashboards display data you choose. An agency runs your campaigns. Ask Naly reads all of it together, explains it and recommends what to do next. Many teams use several of them.
| Google Analytics | Reporting dashboards | Agency | Ask Naly | |
|---|---|---|---|---|
| Main job | Measure website visits and actions | Show charts from data you connect | Plan and run campaigns | Explain results and recommend next steps |
| Reads ads, website, search and sales together | Partly, if connected | If you build it | Usually, for their own work | Yes |
| Tells you what to do | No | No | Yes | Yes, with the evidence |
| Tracks progress against a starting point | You compare manually | If you build it | In their reports | Yes, automatically |
| Checks AI assistant visibility | No | No | Sometimes | Yes |
| Changes your ad accounts | No | No | Yes | Only after your approval |
| Second opinion on your marketer | No | No | Not on themselves | Yes |
When Google Analytics is enough
If you mainly want to know how many people visit your site and from where, Analytics does that well and costs nothing. Keep it either way: it is one of the sources Ask Naly reads.
When a dashboard makes sense
If someone on your team enjoys building reports and knows what to look for, a dashboard can display everything in one place. It shows numbers; it does not interpret them.
When you need an agency
If you want someone to plan, build and run campaigns for you, an agency or a freelance marketer does the work. Ask Naly does not replace that work; it helps you understand it and check it.
When Ask Naly fits
When you want to understand what is happening across channels without learning every tool, track whether things improve, get a short ordered list of what to do, or have a second opinion on what your agency reports.